Biography

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     Dr. Lin is currently President of his own consulting company after retiring as Vice Chairman of ACNielsen BASES in January 2002.  Previously, Lynn was President of BASES International and Chairman/CEO of Burke International Research, Inc. of New York.  Dr. Lin was also President of Burke Analytical and Consulting Services, a division of Burke Marketing Services, Inc., during the late 1970’s and early ’80s.

     Dr. Lin is the developer of the Lin Model and BASES New Product Sales Forecasting system and co-founder of the BASES Company; BASES is the most frequently used new product sales forecasting (STM) model in the world, with approximately 70% market share worldwide in early 2001.  Since 2002, the Lin Model, marketed by Lin Consulting, has been forecasting sales potential for consumer packaged goods, durable products, and services very successfully in 60 plus countries.

     Lynn has previously taught statistics at the University of Minnesota(Twin Cities Campus). He worked at the Pillsbury Company in Minneapolis for over seven years as Joint Manager of Quantitative Method Development & Market Information Services. In 1977, Dr. Lin became Vice President of Booz Allen & Hamilton, a large U.S. management consulting firm. He completed the development of the BASES system at Booz Allen & Hamilton, and in 1977 launched the BASES (Booz Allen Sales Estimation System) Division within Booz Allen. He also established the Analytical Service Group within Booz Allen to provide technical support for other marketing services divisions.  He was a Senior Vice President of BMSI from 1979 when the merger between the Booz Allen divisions (BASES, AdTel & Market Audits) and Burke Marketing Research took place.

     Lynn's academic qualifications include the B.S. and M.S. degrees in agricultural economics from National Chung-Hsing University in Taichung, Taiwan, an M.S. in statistics from Kansas State University, and a Ph.D. in statistics from the University of Minnesota.  He has published more than 50 technical papers in the areas of statistics, economics, advertising research, and new product research in the U.S.and abroad.  He frequently appears as a speaker/lecturer at top business schools [Wharton (UPENN), Columbia University, Johnson (Cornell), Haas (Cal-Berkeley), Fisher (Ohio State University), Carlson (University of Minnesota), Kansas State University (mathematics & statistics), McDonough (Georgetown University), Peking University (BiMBA and Guanghua), Shanghai Jiao Tong University (Antai), Xian Jiao Tong University, Beijing Film Academy; National Cheng-Chi University and National Chung-Hsing University in Taiwan.

     In addition to academic and business conferences in the U.S., Europe, Asia, and South America, he has also taught a “New Product Management” course at the Berkeley-Columbia Executive MBA program (started in May 2006) a joint EMBA program between the University of California-Berkeley’s Haas School of Business and Columbia University’s Graduate School of Business. Lynn has also taught a New Product Management Course at the Haas School of Business for the Evening/Weekend MBA class in January and February 2011.  He taught a similar New Product Development and Marketing course at Inner Mongolia University’s EMBA class.

     Dr. Lin held a visiting professorship at Taiwan’s National Chengchi University’s IMBA program (2008-2016) and is a Chair Professor at National Chung-Hsing University (2009-date) in Taiwan.

     Dr. Lin was elected as an active member of the New York Academy of Sciences on January 17, 1980.  His past professional association memberships include Advertising Research Foundation, American Agricultural Economics Association, American Association for the Advancement of Science, American Marketing Association, American Statistical Association, Biometric Society, Chinese Academic & Professional Association in Mid-America, Chinese Statistical Society in America, European Society of Opinion and Marketing Association and Institute of Mathematical Statistics.  Dr. Lin was selected as a member of 135 noted alumni of the College of Liberal Arts (CLA) at the University of Minnesota in October 2005 for CLA’s 135th anniversary.  Dr. Lin was the recipient of the University of Minnesota College of Liberal Arts 2013 Noted Alumnus for Entrepreneurship and 2015 Noted Alumnus of Noted Achievement awards.  Dr. Lin was honored as a Kansas  State University Alumni Fellow in February 2009.  He is a 2009 recipient of the distinguished alumnus award from the National Chung-Hsing University.

Dr. Lin was also the Advisor for the International Marketing Section for the Council of Agriculture in Taipei, Taiwan. 

     Lynn is the author of several published books.  The first is entitled “BASES New Product Sales Forecasting Model – A Collection of Earlier BASES & BASES Related Papers.” Published by National Chung-Hsing University, Research Institute of Agricultural Economics, Taichung, Taiwan(1997).  His second book is in traditional Chinese in Taiwan entitled “From Innovation to Block Buster – Secrets of New Product Success” in 2013 by Commonwealth publishing company in Taipei.